Rootline takes the keys to your paid ad account and earns a slice of the revenue those ads produce. No retainer. No setup fee. No reporting fee. If a month produces nothing, you owe nothing.
The objections operators send before the first call. Plain answers, in order, before you spend a minute on a discovery.
Standard agency math: $5K retainer plus 1.5% of attributed revenue at $80K spend. You pay whether or not anything moves.
Rootline math: a percentage of the revenue our campaigns actually drive. If the work produces nothing in a month, the invoice for that month is zero. The fee only grows when the number you cared about grows first.
Attribution is agreed in writing before campaigns go live. Shopify Analytics, the Pixel, and the Conversions API resolve to within a few percent on a clean stack, so the number on the invoice matches the number in your dashboard.
Every monthly report shows the campaigns, the spend, the attributed revenue, and the math behind the fee. No black box.
Because the whole pricing model needs the same source of truth. Shopify Analytics, the Pixel, and the Conversions API together resolve attribution to within a few percent. Same playbook on a different stack would mean inventing one each time.
Doing one thing repeatedly is what makes performance pricing safe to offer.
We take operational control of your paid ad account at the start of engagement and pause pre-existing campaigns. Every campaign we build runs against an attribution stack we agree on with you in writing. The revenue those campaigns produce is the only revenue our fee touches.
You pay a percentage of revenue, not a monthly bill. If our campaigns drive nothing, you owe nothing. The incentive is built into the math.
Tracked at the campaign and UTM level via Meta Pixel + CAPI, TikTok Pixel, and Shopify analytics. Pre-existing campaigns are paused so the numbers are not in question.
Ad spend runs on your card, on your ad account. We never touch client funds. You see every dollar in real time, every day.
Rootline runs three services for Shopify brands and nothing else. Each one is on the same fee and feeds the same campaign pipeline. You can hire us for one or all three.
Full-funnel campaign architecture, audience testing, creative iteration, and weekly optimization. We direct all the content (you film, we run the playbook).
Feed, Stories, and Reels run as a single content engine. Captions, hashtags, scheduling, and community engagement, all on a calendar that ladders into the ad account.
We write the shot list, the hooks, the scripts, and the creative briefs. You film once and we cut into ad sets, organic posts, and Stories so a single shoot day fuels weeks of output.
Drop your URL. If you fit the criteria, the audit runs while you read this page. 5 dimensions scored, real findings, no follow-up sequence.
Every engagement runs the same 90 day playbook. After the minimum term, we move to month-to-month. 30 days written notice ends the relationship, no penalty.
You get a 5-dimension store audit with concrete gaps and a recommended approach. Yours to keep regardless of what you decide.
A 30 minute call. We walk the audit, agree on attribution, scope of services, and the percentage that fits your margin.
You grant ad-account access. We pause pre-existing campaigns, set the baseline, and write the first creative briefs.
Prospecting layer goes live on Meta or TikTok with three creative angles. Tracking is verified before a dollar is spent.
Monthly attributed revenue is invoiced on the 10th, Net 7. We publish a written performance report with what changed and what is next.
The percentage scales with what we deliver, not what you bill. Higher fee tiers buy more services, never a higher base. The fee only applies to revenue from Rootline-managed campaigns.
Illustrative. Real fees apply to revenue from Rootline-built campaigns only, calculated at the campaign and UTM level. No retainer, no setup fee, no minimum spend.
That is what an audit costs us. Multi-page report, 5 dimensions scored, specific findings only your store could earn. The output is yours, regardless of whether we work together.